Author: Business Women Hub

Hey ladies, welcome to a new week to conquer. With all the recent happenings in Nigeria, for small business owners who have employees, as well as those who do not have, we generally may be reluctant to return to work this week after the entire mayhem for several reasons. One, of course, is fear of a mishap or a security threat.

We have thus put together some points that can help business owners and employees navigate this period.

Do read through.

• Educate your staff and the people around you
• Identify hazards and ways to mitigate them
• communicate your plan
• implement and monitor your plan
• implement safety protocols

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Remember you can reach out to us if you have any questions or require any support.

Keep winning!!!

WHAT IS YOUR UNIQUE SELLING POINT?

A unique selling proposition (USP), or a unique selling position, is a statement that clearly/effectively outlines how your business, product, or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over your competitor.

Your USP can be an effective tool that helps you focus your marketing goals and verifies that every piece of marketing collateral you create successfully sets you apart from the competition. Your USP can also be an important part of your branding that makes your business memorable.

Have you identified your unique selling position? Read on as we address & redefine our sales processes using effective unique selling points.

Writing your USP

Let us run through more insights on identifying and telling the USP of your business.

The first step of writing a USP requires that you take a step back and review some of the basics included in your mission statement ,business plan, market analysis, and overall business goals. (Are you yet to have these, we can run through them for you.)

Start by answering some preliminary questions that recap what your business is selling, who you’re selling it to, and why you’re selling it.

For example, a company that sells boxes used for moving large deliveries may compile and answer questions like this:

What products or services are you selling?
Boxes and moving supplies.

Who is your target audience?
Local homeowners who are moving and don’t have a lot of time to look for used boxes in order to pack.

What does your business do well?
We provide quick, responsive service while making the purchasing process easy for our customers.

What is your most important customer-focused business goal?
Helping our customers get the moving supplies they need quickly, easily, and affordably.

For the business in example above, it will be easy to create a Unique selling proposition beginning from the above.

Your USP should solve a problem

After reviewing your mission statement, the next step is to identify your target audience’s problem and explain how your product or service solves that problem.

The company from of our example of above that sells moving boxes may identify the potential customer’s problem as not being able to easily locate the proper containers when they are packing their belongings and preparing to move.

Identifying the needs of your audience will definitely make it easier to sell to them.

Identify the differentiators

The third step focuses on identifying what it is about your solution to your customer’s problem that is different, or better than the solution your competition offers. The value you identify here will be one of the primary reasons why your customers will choose you instead of a competitor.

The potential differentiators of our moving supply company may be that they offer stronger boxes, less expensive boxes, complete packing solutions, same-day delivery, or exceptional customer service.

Identifying and sticking to the differentiator between your business and that of the competition will always make it easy to sell to your customers.

Make a promise

The last step of creating your Unique Selling Proposition combines the most important elements of the previous steps into a concise statement that embodies the value your company has to offer. Keep in mind that your USP essentially implies a promise or a pledge you are making to your customers.

The moving supply company, which we have been using as an example, may create a USP that says simply, “Sturdy Boxes in 24 Hours,” aimed toward their overwhelmed customers who are getting ready to move and quickly need boxes that won’t collapse.

Once you have a working USP, it’s always a good idea to sleep on it, run it by others in your company, or even create a focus group or a test run with a few customers to measure the impact it has. It may take several tries, but once you hit the perfect USP, it can be an integral element of your marketing toolbox.

Remember you can always reach out to us with all your concerns or support that you may need.

Hey ladies, it’s been a tough couple of days for our country. Aside from its effect on individuals , it has highly affected business owners at large.

It is thus very important that businesses have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing staff, and more.

While we often can’t control the societal crisis at hand, we can control our response to it.

Here are 5 tips you can adopt in formulating a plan that communicates the crisis as well as your business to your customers.

1. Show that you care
2. Be proactive in your communications
3. Offer a shoulder to lean on
4. Inspire your audience
5. Audit your content queue

Our hearts are with all of us in this times and hope that a better Nigeria is birthed.

Stay safe.

Hello ladies, it is good to have you here again. We really hope you have been implementing what we have been sharing here because we have something more exciting to share with you today. 

It is not rocket science why some customers never seem to look out for other vendors. They always stick with one. Well it must be that the vendor is doing something right and one of those things is that she knows hoe to respond perfectly to client's requests.

As a vendor, customers need to know you are on their side when they contact you for your services. 
Putting yourself in their shoes, will you buy from someone who does not at least try to consider you , your style and what you want? 

A lot of times, sellers try to push customers to do things their way, not the way the customer wants it. 
In this post, we have listed ways a seller can prove they are on the customers side to show their enthusiasm and commitment to helping customers through a buying process., According to the experts at Communication Briefings,these are ways you can respond to your customers.

1) Say 'I will find out' instead of 'I don't know'
2) Give a more definite response that gives a lot of creativity. More like 'i sure can' instead of 'i can'.
3) Say 'that's exactly what we need' instead of 'that'll work'
4) Say 'here's what I would do' instead of 'I can't' 

Do tell us what you think. Would you be trying any of these?

Kindly tag someone who you think should see this post.

We remain your number one #businesssupport community. 

Hey ladies, Happy independence day to you once again. We hope you enjoyed the holiday. We just thought to share with you something new to help your business.

Today, we would be discussing more of content ideas and we would be listing some tips for content creation for your business.
Anyone can create irrelevant content. Creating content that has been published, republished, reworked, and repurposed a million times is easy and not very good for your brand – with copyright laws & the risk of it not been the right one for your brand.
But creating valuable, relevant, quality content is hard. It takes time, effort, energy, resources, and knowledge. Most of this is wrapped up in the owners who are also tasked with running the business, serving the clients, and managing the marketing and sales.

Also, in all honesty, just the thought of content creation can make many business owners cringe in horror.
Writing and content creation, especially if you’re out of practice, is not fun. Then when you add on the pressure of making it something your audience will drool over and engage with can be incredibly intimidating.
Studies have shown that :
•Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters.•73% of B2B content marketers are producing more content than they did one year ago.•95% of B2B enterprise marketers use content marketing.•86% of B2C marketers use content marketing.•60% of marketers create at least one piece of content each week.
Your audience and prospects are using social media, they click links, read blogs, watch videos, listen to podcasts, subscribe to newsletters—and they share the high-quality, high-value content with their friends.
Consumers buy when they’re ready to buy, not when you’re ready for them to buy.
If you’re not there, top of mind  when your prospects are ready to buy through content creation, know that your competitors will be.

So now, what are these tips that could help with content creation?

1. Customer education about your products and services ie its unique selling point.
2. Client onboarding- welcome email, general information of your industry or new development in your business.
3. Tips on your production process.
4. Tips on how customers can get the best of your products or how to use them
5. You can get materials from google, books, newspapers etc
6. You can simply outsource because bulk of your sales lies on this.
   Hope you have learnt something today? Remember you can always contact us if there is any assistance you may need. Keep winning!