Author: Business Women Hub

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USING THE SCOPE OF RELATIONSHIP BUILDING TO GROW YOUR BUSINESS

Hello ladies, trust we are keeping well?

It’s a new week and we need to do things differently & take new steps to achieve those mile stones in our businesses.

In general, there is a lot being said about using the core marketing channels- advertising, social media etc to grow our businesses. However let’s consider Relationship Building in Growing Your Business.

Most marketing is about creating awareness of your business. But once you have people’s attention, you need to gain trust and rapport, whether that’s through email, social media or face-face marketing.

Below are some major steps in using relationship building as a tool for your business growth.

1. focus on building relationship not making sale,

2. send out a customer satisfaction of sales made: always ask for feedback from anyone who buys from you or  uses your service.

3. Ask for referral, always make a referral.

4. Cross promote your product and services with other local businesses, using the business women hub platform.

5. Join the professional organization of your business sector

6. plan your next promotion/gift for your best customers

7. Consider partnership/joint ventures. If you sell hair/skin care products, liaise with a makeup artist

8. Become a mentor – share your business story, talk about your business. This helps you make deliberate decisions about your business.


Do you have further questions or would like to share your thoughts/concerns, do reach out to us.

Kindly tag a friend who should see this.

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THE BEST SOLUTIONS FOR YOUR INVOICE TROUBLES

Hey ladies, welcome to a new week to create that positive result for your business. It is always a pleasure to bring you valued information that would your business get to the next level. Happy reading!

Today, we be will sharing some invoicing tools you can use for your business or sales generally.

Whether you’re a full-time freelancer or small business owner, chances are, invoicing is a huge part of your business operations. 

It is also likely that sending out invoices, managing payments and following up with late payments are one of your least favorite parts of the job.

But when you’re in business for yourself, you know that time equals money, so don’t waste time manually invoicing your clients or dealing with clunky, outdated invoicing software.  So how do you deal? Not to worry, we have outlined a few invoicing software that will greatly improve your operations. These software range from those that automate following up with clients (yes, really) to those best for small businesses, to those best for a one-person operation, because getting paid is the key to keeping your business in good books. 

See our best invoicing software below – 

1. Freshbooks

2. Xero

3. Square

4. Billy

5. Inquit Quick Books

6. Hiveage

7. Invoicely

Have you used any of these applications before? Tell us your experience and tag someone you know might need this information. Remember you can reach out to us for any questions you may have.

We would like to hear from you so, send us a mail on hello@businesswomenhub.com.ng 

Call or send a Whatsapp chat on +2349084441671 

Have a fantastic week and keep winning.

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How to communicate with customers during crisis

Hey ladies, it’s been a tough couple of days for our country. Aside from its effect on individuals , it has highly affected business owners at large.

It is thus very important that businesses have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing staff, and more.

While we often can’t control the societal crisis at hand, we can control our response to it.

Here are 5 tips you can adopt in formulating a plan that communicates the crisis as well as your business to your customers.

  1. Show that you care
  2. Be proactive in your communications
  3. Offer a shoulder to lean on
  4. Inspire your audience
  5. Audit your content queue

Our hearts are with all of us in this times and hope that a better Nigeria is birthed.

Stay safe.

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How To Get Customers On Your Side.

Hello ladies, it is good to have you here again. We really hope you have been implementing what we have been sharing here because we have something more exciting to share with you today. 

It is not rocket science why some customers never seem to look out for other vendors. They always stick with one. Well it must be that the vendor is doing something right and one of those things is that she knows hoe to respond perfectly to client's requests.

As a vendor, customers need to know you are on their side when they contact you for your services. 
Putting yourself in their shoes, will you buy from someone who does not at least try to consider you , your style and what you want? 

A lot of times, sellers try to push customers to do things their way, not the way the customer wants it. 
In this post, we have listed ways a seller can prove they are on the customers side to show their enthusiasm and commitment to helping customers through a buying process., According to the experts at Communication Briefings,these are ways you can respond to your customers.

1) Say 'I will find out' instead of 'I don't know'
2) Give a more definite response that gives a lot of creativity. More like 'i sure can' instead of 'i can'.
3) Say 'that's exactly what we need' instead of 'that'll work'
4) Say 'here's what I would do' instead of 'I can't' 

Do tell us what you think. Would you be trying any of these?

Kindly tag someone who you think should see this post.

We remain your number one #businesssupport community.

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Content Tips You Can Use For Your Small Business.

Hey ladies, Happy independence day to you once again. We hope you enjoyed the holiday. We just thought to share with you something new to help your business.

Today, we would be discussing more of content ideas and we would be listing some tips for content creation for your business.
Anyone can create irrelevant content. Creating content that has been published, republished, reworked, and repurposed a million times is easy and not very good for your brand – with copyright laws & the risk of it not been the right one for your brand.
But creating valuable, relevant, quality content is hard. It takes time, effort, energy, resources, and knowledge. Most of this is wrapped up in the owners who are also tasked with running the business, serving the clients, and managing the marketing and sales.

Also, in all honesty, just the thought of content creation can make many business owners cringe in horror.
Writing and content creation, especially if you’re out of practice, is not fun. Then when you add on the pressure of making it something your audience will drool over and engage with can be incredibly intimidating.
Studies have shown that :
•Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters.•73% of B2B content marketers are producing more content than they did one year ago.•95% of B2B enterprise marketers use content marketing.•86% of B2C marketers use content marketing.•60% of marketers create at least one piece of content each week.
Your audience and prospects are using social media, they click links, read blogs, watch videos, listen to podcasts, subscribe to newsletters—and they share the high-quality, high-value content with their friends.
Consumers buy when they’re ready to buy, not when you’re ready for them to buy.
If you’re not there, top of mind  when your prospects are ready to buy through content creation, know that your competitors will be.

So now, what are these tips that could help with content creation?

  1. Customer education about your products and services ie its unique selling point.
  2. Client onboarding- welcome email, general information of your industry or new development in your business.
  3. Tips on your production process.
  4. Tips on how customers can get the best of your products or how to use them
  5. You can get materials from google, books, newspapers etc
  6. You can simply outsource because bulk of your sales lies on this.
    Hope you have learnt something today? Remember you can always contact us if there is any assistance you may need. Keep winning!
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Easy Advertising Channels For Small Businesses.

Hello ladies, good to be back again this week. Hope you had an amazing weekend?

Today we would be discussing briefly the easy advertising channels that small businesses can leverage on.

Advertising and marketing are often confused, but in fact, they are two different things. Marketing involves all aspects relating to getting your product or service to a market. 
Advertising is a part of marketing that involves getting your message about your product or service to the market.
We have listed 8 steps we believe will get the message about your product to the market, with little or no cost. 

  1. Advertise on Facebook.
  2. Join a network that supports advertising.
  3. Use branded stickers to advertise on your car. You can also hand them out to friends to do likewise.
  4. Advertise on Instagram.
  5. Create a Facebook page.
  6. Create a LinkedIn profile, connect with people who need your service and post about your business.
  7. Start a business blog.
  8. Buy AD space on relevant website- it could be as simple as listing your business on an ecommerce platform.
    What do you think? Remember that you can always reach out to us for more suggestions or enquiries on how to actualize the listed steps, as we are all out to help you build that empire. 
    In the mean time , keep winning sis.

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Power Of Networking For Your Small Business.

Hello ladies, hope you have had a great week so far.
Good to have you here again. Today we would be discussing how networking can be a powerful tool for the growth of your small business.

The power of having a network can never be over emphasized, after all they say "show me your friend and I will tell you who you are", this also applies in the business world.

The digital world has made marketing easy and affordable, but that does not mean you shouldn't get out into the world to promote your business. Even if your business is primarily online, consider adding networking to your marketing tactics.

Remember, success in business is about relationships, and networking allows you to make the types of relationships that lead to sales, referrals, and other important business growth.

You can achieve networking via conferences, trade shows, exhibitions , platforms like @businesswomen_hub and even within your community. 

So today, use the power of networking to grow your business. We are rooting for you.
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6 important marketing tools and materials for a start-up.

Hey ladies, good to have you back this week. Hope you had an amazing weekend. Today, we would be looking at some marketing tools and materials for a start up.

Marketing materials or Items are things that you can share online and offline as well as items that make your brand stand out.

Things like business cards are inexpensive, easy to hand out, and gives you credibility. You should always have something with you that you can give to a lead. These materials should be transferred to online resources, such as a website, as a digital presence is crucial to success.

Here is a full list of the very important items.

  1. Create a simple logo that tells your brand story.
  2. Create or update your business card.
  3. Make your business card stand out from the rest.
  4. Create or update your brochure or flyer.
  5. Build a website. Insert a digital version of your brochure in your website.
  6. Get creative with less expensive promotional items that you can give to your clients as first time buyers or for use at networking events.

Hope this read was helpful? Remember that we are always available for any assistance you may need.

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Marketing plan startegies for SMEs.

Hello ladies. Glad you are back for another interesting read. A lot of you have started implementing what we share here and positive feedbacks have been coming in already. Remember that it is not just about reading but putting into practice what you learn.

Today, we would briefly list out marketing plan strategies you can use as an SME .Marketing is about finding your ideal customer and sharing your message on how you will make their lives better. To do that, you need to research and identify your target market. Decide how your business will stand out and develop a plan.

Below is a list of strategies you can apply to get you started.

  1. Update or create a marketing plan for your business.
  2. Revisit or start your market research.
  3. Conduct a focus group.
  4. Write a unique selling proposition.(USP)
  5. Refine your target audience and niche.
  6. Match benefits to your features to use for creating effective marketing messages.

Is there any one of the listed above you do not understand or need help implementing? You can always reach out to us as we are ever ready to assist.

Have an awesome weekend ahead and see you on Monday.

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what to consider in choosing a brand name for your business.

Hey ladies, good to have you back here. Hope you have been doing fine and you implemented what we discussed last week. Today, the focus would be on startups and choosing a perfect brand name.

As a Start-up, choosing a business name or brand name can be a difficult task.
We will be discussing ways to choose that catchy, purpose serving brand name!!!

Make it original
Being original can be scary (and hard) to do, but it’s essential when naming your business — don’t be afraid to stand out from the crowd. In a business sector where there are top brands like Tinder, Grindr, Flickr, and Tumblr, naming your Game app “Wintr” will only cause it to get lost in that sector.


As a new startup, your name needs to compel people to sit up and take notice rather than look up, look down, and forget you ever existed.


To generate a boatload of options to work with, don’t edit yourself during the brainstorming process — it is all about a free flow of ideas and imagination. These are some channels you can make use of in choosing your brand name.

Explore Keywords

Twinword has a great keyword tool that can help you find inspiration for your name. If you type a keyword related to your business into its search field, it’ll give you a graph of all of the other words related to it. Fire away!

Consult books.

Use a hard copy of a dictionary for inspiration, or even one of your favourite books. Go through the pages and write down words that inspire or connect with you, even if they’re not directly related to your business.

Play it up.

Another way to achieve originality is with some deliciously fun wordplay. Have a look at these examples of companies with clever titles and think about what you could come up with for your brand identity. It is a good idea starter! Examples: Melon Cauli (fruit and vegetable store), Sole Man (shoe repairs), Spoon Me (frozen yogurt brand), and Propertypro (a real estate platform)

Hope you learnt something today? Just in case you are finding it difficult coming up with a perfect name for your business, you can speak to us, let us help you through the process.