Author: Charles Odoh

Liquidity vs Viability

Hey ladies, great morning to you. We just thought to share the below with you.

Liquidity is more of a short-term measure. It refers to the ability of a business to quickly turn assests into cash without loss. If your business needs money, you may have to sell assets. Unless the asset is cash, the most liquid asset of all, you may lose money by selling. For example, you may not get full value if you sell receivables. And if you try to sell equipment, you will probably take a loss because the equipment has most likely depreciated.

If you’re liquid, you have enough cash or other easily liquidated assets that you can pay your immediate bills or pay your employees. This is called positive cash flow, and positive cash flow means liquidity. 

Need to speak to us, we are available to support you.

Keep winning.

Hello #bwhladies, trust we are keeping well!!!.

It’s a new week and we need to do things differently & take new steps to achieve those mile stones in our businesses.

In general, there is a lot being said about using the core marketing channels- advertising, social media etc to grow our businesses. However let’s consider Relationship Building in Growing Your Business.

Most marketing is about creating awareness of your business. But once you have people’s attention, you need to gain trust and rapport, whether that’s through email, social media or face-face marketing.

In this post are listed major steps in using relationship building as a tool for your business growth.

Do you have further questions or would like to share your thoughts/concerns, do reach out to us.

You can be a member of our community through any of the links in Bio.

Kindly tag a friend who should see this.

Be Pleasant, Attractive, and Knowledgeable (PAK)

Too often small business owners forget this. They’ve spent some amounts of dollars placing ads in various places and figure that’s enough. Business promotion will take care of itself. It doesn’t. If you want to improve your sales figures or get more clients or keep the customers you have coming back, you have to actively work at business promotion all the time.

But promotion isn’t just advertising, marketing attending sales events; promotion is also how you present yourself.

So how do you present yourself by being:
Pleasant – to everyone.
Attractive- in terms of your value , branding & offerings.
Knowledgeable- Understand your brand strengths, brand sector, competitors and your weakness (to work on them).

1. Ensure Positive First Impressions – But remember, people take in new impressions about your business in terms of how it confirms what they already know about your business. To create an impression, your offerings must have been visible in some way.

2. Promote your business everywhere you go-

Whether while shopping, on a phone conversation , always wear your business mantra. Do the people around you know what you do? Does your hair dresser know what you do?.

Be your business mascot

3. Take advantage of organizations and events to promote your business.

Attending events and joining organizations like Business Women Hub gives room to network with other business people. We all know how to conduct ourselves in a roomful of others like ourselves.

Do not also forget that by doing this, we could also be making valuable contact. Contacts are a real time contact. Talk to people wherever you go; show an interest in them and they’ll respond with an interest in you… and an opportunity to promote your business.

Today, determine to be Pleasant, Attractive & Knowledgeable.

We are available to support you in doing the above. Let’s hear from you!!!.