Category: Our Blog

Hey ladies, in this post we have listed some tips for content creation for your business.

Anyone can create irrelevant content. Creating content that has been published, republished, reworked, and repurposed a million times is easy and not very good for your brand – with copyright laws & the risk of it not been the right one for your brand.

But creating valuable, relevant, quality content is hard. It takes time, effort, energy, resources, and knowledge. Most of this—in small businesses—is wrapped up in the owners who are also tasked with running the business, serving the clients, and managing the marketing and sales.

Also, in all honesty, just the thought of content creation can make many business owners cringe in horror.

Writing and content creation, especially if you’re out of practice, is not fun. Then when you add on the pressure of making it something your audience will drool over and engage with can be incredibly intimidating.

Studies have shown that :

•Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters.
•73% of B2B content marketers are producing more content than they did one year ago.
•95% of B2B enterprise marketers use content marketing.
•86% of B2C marketers use content marketing.
•60% of marketers create at least one piece of content each week.

Your audience and prospects are using social media, they click links, read blogs, watch videos, listen to podcasts, subscribe to newsletters—and they share the high-quality, high-value content with their friends.

Consumers buy when they’re ready to buy, not when you’re ready for them to buy.

If you’re not there, top of mind when your prospects are ready to buy through content creation, know that your competitors will be.

Keep winning ladies.

Good morning ladies😊.

Having a business idea/being entrepreneurial is really great, however the dreams can become dead with lack of funding.

You probably need a website, you need to get your business registered, you need some office space whether shared , full or virtual, a social media/tech team, at least enough cash to start production. All this means, you need money, regardless of what you are going into, most businesses and most entrepreneurs require at least a little bit of funding to really get off the ground in their early days.

During our live session with @lindaochugbua on “The Possibilities & Challenges of Accessing Funds for Small Businesses”, the highlights in this post were stated as the sure places for help in finding funding. Thus, check through for a first time founder’s guide to where to look for funding, and choose which type might be right for you.

Have a nice day.😊

Hey ladies… Cheers to the mid-week.

Today , we will share our 3rd recommended emailing app.
If you are in need of an email app to boost your productivity like most professionals are, then Dispatch is the go-to email app that gets the job done. Quickly sort and organize by swiping and create standardized responses called snippets in order to send out replies more quickly while still making sense.

Dispatch works with 31 other apps (including Evernote, Chrome, and Twitter) and supports most IMAP services (including Gmail, Google Apps, iCloud, AOL, Yahoo!, FastMail, QQ.com, GMX.com, and Openmailbox.org.) so it’s guaranteed to streamline your current stack of productivity apps. Instead of using push notifications, Dispatch “fetches” and notifies you of new emails even when it’s not running.

To avoid distractions, you can choose to have badges for unread emails show for just some of your accounts. The truth is that it’s easy for your inbox to get flooded with unwanted or duplicative content, which is why users love using Dispatch to quickly sort, archive, and delete emails. Inbox zero? With Dispatch, it might be possible. This is great if you spend most of your day in your inbox.

We hope you get inspired to sort out and organise your emails & communication with clients adequately using any of these email apps we have shared.

Remember we are committed to supporting you all the way.

Liquidity vs Viability

Hey ladies, great morning to you. We just thought to share the below with you.

Liquidity is more of a short-term measure. It refers to the ability of a business to quickly turn assests into cash without loss. If your business needs money, you may have to sell assets. Unless the asset is cash, the most liquid asset of all, you may lose money by selling. For example, you may not get full value if you sell receivables. And if you try to sell equipment, you will probably take a loss because the equipment has most likely depreciated.

If you’re liquid, you have enough cash or other easily liquidated assets that you can pay your immediate bills or pay your employees. This is called positive cash flow, and positive cash flow means liquidity. 

Need to speak to us, we are available to support you.

Keep winning.

Hello #bwhladies, trust we are keeping well!!!.

It’s a new week and we need to do things differently & take new steps to achieve those mile stones in our businesses.

In general, there is a lot being said about using the core marketing channels- advertising, social media etc to grow our businesses. However let’s consider Relationship Building in Growing Your Business.

Most marketing is about creating awareness of your business. But once you have people’s attention, you need to gain trust and rapport, whether that’s through email, social media or face-face marketing.

In this post are listed major steps in using relationship building as a tool for your business growth.

Do you have further questions or would like to share your thoughts/concerns, do reach out to us.

You can be a member of our community through any of the links in Bio.

Kindly tag a friend who should see this.

Be Pleasant, Attractive, and Knowledgeable (PAK)

Too often small business owners forget this. They’ve spent some amounts of dollars placing ads in various places and figure that’s enough. Business promotion will take care of itself. It doesn’t. If you want to improve your sales figures or get more clients or keep the customers you have coming back, you have to actively work at business promotion all the time.

But promotion isn’t just advertising, marketing attending sales events; promotion is also how you present yourself.

So how do you present yourself by being:
Pleasant – to everyone.
Attractive- in terms of your value , branding & offerings.
Knowledgeable- Understand your brand strengths, brand sector, competitors and your weakness (to work on them).

1. Ensure Positive First Impressions – But remember, people take in new impressions about your business in terms of how it confirms what they already know about your business. To create an impression, your offerings must have been visible in some way.

2. Promote your business everywhere you go-

Whether while shopping, on a phone conversation , always wear your business mantra. Do the people around you know what you do? Does your hair dresser know what you do?.

Be your business mascot

3. Take advantage of organizations and events to promote your business.

Attending events and joining organizations like Business Women Hub gives room to network with other business people. We all know how to conduct ourselves in a roomful of others like ourselves.

Do not also forget that by doing this, we could also be making valuable contact. Contacts are a real time contact. Talk to people wherever you go; show an interest in them and they’ll respond with an interest in you… and an opportunity to promote your business.

Today, determine to be Pleasant, Attractive & Knowledgeable.

We are available to support you in doing the above. Let’s hear from you!!!.

Take a positive stance

Hi ladies, some time ago, last month, we focused on understanding our business finances, debt ratio, profit margins, etc.

This October, we will focus on ways to ensure this money hits our account…. Yes ladies, how do you ensure you get paid after delivering that service? This is actually very important for service providers , where the client says I will give you 50% now or you get paid after you have set up the decor (for event planners & decorators).

Hate collecting your money? Join the club. Recent studies shows accounts receivables is the top cash flow concern of small business owners. To ensure that we get paid, we will share some debt collection tips and best practices this month of October.

First on the list is :

• Take a Positive Stance

Don’t take it personally if your customers aren’t paying their bills on time…(remember not to lose your customer service tact ,even when this can seem very difficult to do). Look into why the bill is late.

It could be your client simply forgot( I always like to give the benefit of the doubt , this way I remain positive). To help avoid these types of missed payments, provide a gentle reminder immediately following the invoice due date.

Yet to access simple tools for free invoice creation? You can speak to us, as we are always available to support.

Stay connected with us as we share some more tips tomorrow.

Keep winning!!!.

Increase Directness Gradually

Good morning ladies…. Welcome to an exciting Tuesday.

Following our first tip of ensuring we get our outstanding/balance payment from our clients is being direct. However this comes with a skill.

One of the secrets of small business debt collection is to gradually increase the assertiveness of your follow up communication over time. Your first call, letter, or email should give your customer the benefit of the doubt with a positive and helpful tone. But by the third collection letter or correspondence, the tone may be more direct and assertive (but never offensive or unprofessional).

Using the step above will ensure you have ongoing conversations about your bill as well as keep you in the mind of the customer, while not burning brigdes.

Remember, we suggest you send out quotes and payment details through invoices.

Do have a fantastic day.

Keep winning!!!