Year: 2021

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social media marketing and ways to improve our social media content

Social media marketing is an ideal way to promote your business. It’s free, it’s easy, and often, it’s fun.

The problem with social media is that it’s also overwhelming and unwieldy, and can be difficult to track the results. To get started with this let’s have a recap of some basics that will enable us to achieve the expected results after this series.

Steps to pre-plan your social media strategy

  1. Upload an appropriate picture.
  2. Complete the major profile sections.
  3. Follow influencers in your industry.
  4. Integrate social media tools on your website and blog.
  5. Decide what results you want from social media.

In sharing your content, the major challenge with social media is maximizing your exposure. This is hard because each platform is different. Some limit the number of characters (Twitter) and others involves primarily graphics (Pinterest or Instagram). In this post and subsequently, we will discuss easy steps to planning your sharing strategy. The first being:

1) Decide what you’re sharing.

Are you sharing a blog post, email sign up list, giveaway, inspiration, etc. In your planning, you should have a variety of things to share. For example, you can share new blog posts, reshare old posts, promote your newsletter, and cross-promote across social media (i.e. share Twitter feed on Facebook).

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ways to stay motivated when you feel underappreciated

Hey ladies , still on ways to stay motivated when you feel underappreciated, especially at this time of the year, we will like to remind you to recognize the significance of your work.

At first, you may think a certain task is useless, but dig deep. You aren’t just making a sales call. You’re making a sales call in order to sell a product that will provide value for someone else’s business. Should they purchase the product, it’ll help them grow their business and support their family. It’ll also add to your company’s bottom line, which will lead to growth and new opportunities for you and your co-workers.

See how thinking through something as simple as a sales call can help you fully appreciate the value of your work? It’s something fairly easy that you can do with just about any task or objective.

We remain committed to supporting you all the way.

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Sales funnel stages

Following through on our sales funnel highlights and it’s importance in our business , we will take a look at the second stage – The Interest stage.

Here, the prospect has expressed some level of consideration toward your offer. They’ll perform some research and maybe investigate other opportunities too. They recognize that they have a need, but they don’t want to act too quickly.In order to keep their interest and guide them further down the sales funnel, offer them resources and valuable content that will appeal to them.

Avoid trying to sell too early or you’ll scare them off by being too forward. Instead, focus on establishing yourself as an expert that’s looking out for their best interest rather than just trying to make a sale. This way you are able to build TRUST- a key necessity in sales.

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Importance of sales funnel to your business.

Hey ladies, welcome to a new week .

This week , we will be more critical about our sales output and sales processes via understudying the sales funnel. The sales funnel is the visual representation of how you generate leads and nurture prospects through the sales process.

When you fully understand your sales funnel, you’ll be able to refine your sales approach and properly scale your entire process. As highlighted in this post , a sales funnel will help you :

– Forecast sales revenue
– Indicate gaps in the sales process
– Lead to optimization opportunities

Stay with us this week as we go over what your sales funnel actually means and why you should take the time to properly optimize it.

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tips on how to use the scope of relationship to grow your business

Our Tip 1 of Using the scope of relationship-building to grow your business is Join the professional organization of your business sector.
Professional organizations provide you with resources that you may not find readily available elsewhere. It offers reporting on industry studies, news and trends for members. Having this information at your fingertips provided by an organization can save you time and keep you well aware of industry happenings that will affect you.

 

Tip 2 of Using the scope of relationship-building to grow your business is plan your next promotion/gift for your best customers. For years, businesses have used giveaways to gain attention from followers on social media.
Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers.

 

Tip 3 of Using the scope of relationship-building to grow your business is consider partnerships/Joint Ventures.
This is actually saying that you should partner with people that relates with your business. For instance, if you sell bread, partner with someone selling beans.

 
Tip 4 of Using the scope of relationship-building to grow your business is Ask for a referral and also make referral.

Business is a two way thing and as you are helping yourself, you are also helping your customer. Your services can trigger your client to refer a friend or a colleague. Also how you relate with your client is very important.

Have that relationship of a problem solver, she’s patronizing you and your are also helping her by referring her to someone she needs. This is perfect way to define NETWORKING.

 

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how to get funding to grow your small business

How to get fundings to grow your business..
The number one step is to begin with personal savings.

You can decide to join a cooperative of Ajo contribution if you don’t like saving money in the bank.

The 2nd step of how to get funding to grow your small business is to consider friends and family. They may be willing to help if you breakdown your plans to them.

The 3rd step of how to get funding to grow your small business is to venture into bigger capital through joint ventureships. Finding a partner that you both can help each other grow. Another one is joining a community that focuses on helping people do best in their businesses.

The fourth step is “Explore alternative funding sources such as crowd funding, esusu. “

These are traditional methods used in the past and have been proven to work. Find a group of people with like minds or in a network community and contribute certain amounts weekly or monthly. These amounts are then picked by different people at different times.

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HOW TO EXPAND YOUR SMALL BUSINESS INTO A BIG ONE.-Tip 2

Our Second tip of how to expand your small business is Keeping Your Cost in Check
Increasing your profit is very important to growing your business. If you expand your business but continue to increase your costs, you won’t actually have any money left to invest in your business or make a profit.
So while you’re looking for ways to grow, pay close attention to the costs associated with running your business and getting your products or services to customers. Lowering these costs can be an effective way to give your business the cash flow it needs to grow and stabilize. There are two main approaches to cutting costs:


Stopping the production of  low-earning products or eliminating low-performing services.
Improving your revenue through new marketing and sales tactics.


Identifying gray areas in your business and introducing new business techniques that will make your business process smoother, better and more cost effective. E.g If delivery service is a huge problem for your customers , considering that they have to pay for high delivery services within the state where your business is located, you can consider owning a branded delivery bike to help ease off extra cost for your customers. This gives you extra cash flow as well.


However, remember to be careful not to cut costs in a way that impacts your customer service or employee satisfaction. Happy customers and enthusiastic employees are both key drivers of business growth. Cutting costs in these areas will ultimately harm your business’ ability to expand, even if they give you more cash flow in the short term.


We wish you a fantastic new week as we win together. 
You can always reach out us for further information or support you may need for your business.


We remain your number one business-support community.

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HOW TO EXPAND YOUR SMALL BUSINESS INTO A LARGE ONE-Tip 1

One of the ways of expanding your small business into a large one is leveraging on the referrals scheme. These customers are already your target market, which means that people in their social or work circles are likely to be your target market as well. This makes them a strong access point to new customers.

However, assuming that your customers are recommending your business isn’t going to increase your customer base. You have to actively seek referrals. Depending on the type and size of your business, you can:

• Ask satisfied customers if they know anyone else who would be interested in your products or services.

• Give out incentives for referrals- via discounts , money back etc.

• Encourage customers to share and tag your brand on social media.

This way, you are assured of continuous sales for your business.

Interested in learning more, register to join our community.

We remain your number one business support community.

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Ways to stay motivated when you feel underappreciated.

Ways to stay motivated when you feel underappreciated, especially at this time of the year, we will like to remind you to recognize the significance of your work.

At first, you may think a certain task is useless, but dig deep. You aren’t just making a sales call. You’re making a sales call in order to sell a product that will provide value for someone else’s business. Should they purchase the product, it’ll help them grow their business and support their family. It’ll also add to your company’s bottom line, which will lead to growth and new opportunities for you and your co-workers.

See how thinking through something as simple as a sales call can help you fully appreciate the value of your work? It’s something fairly easy that you can do with just about any task or objective.

Another important key to achieving this is to foster self-confidence, even when nobody else is giving you the encouragement you crave.

It’s also important that you do your part in building a workplace culture that prioritizes appreciation in your business

Here are a few ideas:

  • Make it a point to go out of your way to say something nice about your staff per day. It could be something as simple as saying, “I thought you did a really nice job on that decor. You should be proud.”
  • People like to feel needed. When asking someone for help, make sure you explain that you specifically sought them out because you know they’re good at creative design (or whatever the case may be). If you’re working on a big project with a team of people, consider bringing in coffee, snacks, or lunch one day. A physical token of gratitude for hard work will lead to an instant boost in motivation.
  • Pay attention to the details. If you ask someone to send you some information on a specific client and they do so immediately upon returning to their office, thank them for being so speedy with the response. These little things rarely get noticed by others. By making your workers feel appreciated in small ways, you can do your part of creating a new culture. You’ll notice that acts of appreciation become contagious. Before you know it, an entirely new culture could emerge, with motivation and happiness on the horizon.
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Content tips you can use for your small business

Content marketers believe that their fundamental enigma to success is their mastery to understand and engage with their audience’s interests, needs, and values.

Social listening helps with this immensely.
The 1st content tip is to educate customers about your products and services (USP) via Instagram reels and TikTok.

The 2nd content tip is client onboarding. This means a welcome email or newsletters to new customers or subscribers about your company or any related information that is relevant to your clients.

The 3rd tip is to inform your audience about your production process. So this informative post can make your customers know some certain things about your product or services. An instance is a baker- you can share how you mix your cake before you arrive at the finishing level.