Year: 2021

Relationship Building

Hey ladies, our third skill for every entrepreneur is what I refer to the ultimate skill, which is relationship building.

Making friends and building mutually beneficial relationships will give you the potential for big new opportunities in the future. Subsequently, it’s important to be active with your community’s business organizations and collaborate with other businesses as much as possible. This means contracting or consulting with a local design firm when creating your new business’s logo, seeking out opportunities for cross-promotion with businesses that overlap with yours in some way, and sponsoring community organizations.

Remember we are available to support you all the way.

Keep winning.

Originality

Another skill entrepreneurs should acquire in these times is originality.

Being able to do effective market research is an essential skill. This means finding a void in your community and filling it. Your business has to be unique, but you should be confident there is demand. For example, there might be a half dozen fresh fruit juice shops in town, but if your research tells you that’s still not enough to meet community demand, don’t be afraid to be the seventh. However, even if there’s demand for another fresh fruit shop, you still want to offer something in terms of product or service that the others might be neglecting.

Remember you can reach out to us for any suggestions or support , as are available to hear from you.

Keep winning!!!

Sharing on Social Media

Decide how you will share your content

Good morning ladies, still on ways to boost our social media content and presence , we will discuss ways to share content.

Will you simply post a text? Are you taking a selfie and adding a text overlay? Is it a video? While text can work, most platforms accept or do best with a graphic. There are many places to find free and low-cost graphics. Once you have the graphic you want to use, you need to edit it for posting.

The difficulty in using graphics is that each network has its own recommended size, and often those change. Resources such as Canva (which offers free and paid graphics as well) or Picmonkey make designing graphics for social media easy. Just select the platform you’re wanting a picture for (i.e. Facebook) and the right size template will be provided. Next, add the image and any text you want such as the title or a quote.

Remember we are available to support you all the way. You can always reach to us for social media design ideas.

Keep winning.

Sharing on social media

Decide what you’re sharing

When it comes to social media, you have two jobs:

– Share stuff to meet your goals above
– Engage with others.

First, we’ll cover sharing.

In sharing your content, the major challenge with social media is maximizing your exposure. This is hard because each platform is different. Some limit the number of characters (Twitter) and others involve primarily graphics (Pinterest or Instagram). In this post and subsequently, we will discuss easy steps to planning your sharing strategy. The first being:

1) Decide what you’re sharing.

Are you sharing a blog post, email sign up list, giveaway, inspiration, etc. In your planning, you should have a variety of things to share. For example, you can share new blog posts, reshare old posts, promote your newsletter, and cross-promote across social media (i.e. share Twitter feed on Facebook).

We remain committed to supporting you all along.

Keep winning.

Sharing on Social media

Track what works

Lastly on creating content and sharing on social media, we thought to remind you that it is important to track your posts.

Google analytics and social media tools will tell you what social media posts are achieving results. Further, your analytics will tell you what’s popular on your blog or website, so you can schedule social media posts of those pages to keep the traffic up.

This means that while you may posts regularly on the basics such as Instagram and Facebook, it is important to have a plan for a website.

Remember we are available to support you all the way.

Keep winning..

Share your post on your networks at the time of the post

Hey ladies, welcome to another new week to break boundaries.

Still on getting our social media strategy right, our post for today focuses on :

1. Sharing our posts on our network, through creating initial eyeballs on your post by getting it online when it’s ready. You can put up the link to your post on your WhatsApp status, or send as a message to your WhatsApp contacts.

2. Schedule reposts of content over the next few days: You don’t have to share your content once and then forget as you create new content. Instead, you can repost past content over and over. For example, you might Tweet your various blog quotes with a link to the post once a day over the next three days. After that, you might post it again once a month.

When it comes to posting, watch that you don’t over post to certain networks. For example, you can get away with sending many Tweets (various content, not just your posts) a day, but that doesn’t work well on LinkedIn, in which over posting can annoy your followers.

Social media experts recommend casual social media users post to Facebook/Instagram 1-3 times, Google+ 3-4 times, LinkedIn 1 time, and Twitter 8-12 times a day. These numbers double for hard core users.

Finally, don’t forget you can schedule content using social media tools we will discuss in the week, as well endeavour to target the appropriate timing for your followers on the other side of the world, especially for product business owners.

Keep winning.

Make a calendar or other written plan

Hey ladies , today, we will focus on creating a social media plan or calendar for your business. This way you can effectively make your posts.

Social media experts believe in colour-coded spreadsheet on which they schedule what content are posted to what platforms and when.

Having a social media calendar will help you remember to post as well as know what you should post. There are social media tools that allow you to schedule content. For example, you can set a blog post to be shared once a month over the next six months on any and all your social networks. Some social media tools, such as CoSchedule and Smarter Queue have automated reposting options, so you don’t have to reschedule posts manually.

Remember we are available to support you all the way.

Keep winning.

Pre-Planning your social media strategy

Upload an Appropriate Picture

Hey ladies , good morning. This week , we plan to focus on social media marketing and ways to improve our social media content.

Social media marketing is an ideal way to promote your business. It’s free, it’s easy, and often, it’s fun.

The problem with social media is that it’s also overwhelming and unwieldy, and can be difficult to track the results . To get started with this let’s have a recap of some basics that will enable us achieve the expected results after this series.

You may want to check post for a bucket list of items that you may have missed on your social media page. Do this to ensure you :

1. Upload the appropriate pictures.

2. Complete the major profile sections on all your pages – Twitter , LinkedIn , Facebook and Instagram.

3. Follow influencers or key personalities and accounts in your industry.

4. Integrate social media tools on your website or blog.

5. Decide what results you want from social media. – Whether you want to : – – Increase readership of your stories, posts or blogs.

– Get more email subscribers.

– Find more followers across other social media sites (i.e. promoting a Facebook fan page on your Twitter feed).

– Increase influence (credibility and expertise) with your target market.

– Built rapport with your target market (i.e. showing you’re fun or friendly).

Identifying and ensuring all the above points are implemented is a sure way to enhance your social media growth yourself this year. You may not really need to outsource your social media management , especially if you are a small business.

Remember, you can always reach out to us for any support that you may need.

Keep winning.