Following through on our sales funnel highlights and it’s importance in our business , we will take a look at the second stage – The Interest stage.
Here, the prospect has expressed some level of consideration toward your offer. They’ll perform some research and maybe investigate other opportunities too. They recognize that they have a need, but they don’t want to act too quickly.In order to keep their interest and guide them further down the sales funnel, offer them resources and valuable content that will appeal to them.
Avoid trying to sell too early or you’ll scare them off by being too forward. Instead, focus on establishing yourself as an expert that’s looking out for their best interest rather than just trying to make a sale. This way you are able to build TRUST- a key necessity in sales.
