Sharing on social media
Decide what you’re sharing
When it comes to social media, you have two jobs:
– Share stuff to meet your goals above
– Engage with others.
First, we’ll cover sharing.
In sharing your content, the major challenge with social media is maximizing your exposure. This is hard because each platform is different. Some limit the number of characters (Twitter) and others involve primarily graphics (Pinterest or Instagram). In this post and subsequently, we will discuss easy steps to planning your sharing strategy. The first being:
1) Decide what you’re sharing.
Are you sharing a blog post, email sign up list, giveaway, inspiration, etc. In your planning, you should have a variety of things to share. For example, you can share new blog posts, reshare old posts, promote your newsletter, and cross-promote across social media (i.e. share Twitter feed on Facebook).
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