Direct mail may seem to be expensive, but it can still be effective if you find a targeted list and send them an offer they can’t refuse. In fact, direct mail results in five times more sales than email.
All you need to do to achieve a super direct mail is:
• Launch a multi-piece direct mail campaign- This can be done in the form of giveaways (could be well calculated, so you do not spend a lot). You could have different categories for winners of these- influencers, followers, old clients.
• Include a clear and enticing call to action on every direct mail piece- do you want to gain more followers, is it a buy 1 get one free offer etc.
• Use tear cards, inserts, props, and attention-getting envelopes to make an impact with your mailings.
• Send past customers free samples and other incentives to regain them.
