A unique selling proposition also called a unique selling point is a statement that presents your product or service better than competitors. It is essential for business owners to understand their USP because it is a meaningful way to set their product apart from those of their competitors and encourage people to buy the products or services. Your USP contains the one feature of the product that most stands out as different from the competition, and is usually a feature that conveys unique benefits to the consumer. As a business owner, you must identify your unique selling point. Stay connected as we introduce more content that will aid your business growth.
