Month: April 2021

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HOW TO EXPAND YOUR SMALL BUSINESS INTO A BIG ONE.-Tip 2

Our Second tip of how to expand your small business is Keeping Your Cost in Check
Increasing your profit is very important to growing your business. If you expand your business but continue to increase your costs, you won’t actually have any money left to invest in your business or make a profit.
So while you’re looking for ways to grow, pay close attention to the costs associated with running your business and getting your products or services to customers. Lowering these costs can be an effective way to give your business the cash flow it needs to grow and stabilize. There are two main approaches to cutting costs:


Stopping the production of  low-earning products or eliminating low-performing services.
Improving your revenue through new marketing and sales tactics.


Identifying gray areas in your business and introducing new business techniques that will make your business process smoother, better and more cost effective. E.g If delivery service is a huge problem for your customers , considering that they have to pay for high delivery services within the state where your business is located, you can consider owning a branded delivery bike to help ease off extra cost for your customers. This gives you extra cash flow as well.


However, remember to be careful not to cut costs in a way that impacts your customer service or employee satisfaction. Happy customers and enthusiastic employees are both key drivers of business growth. Cutting costs in these areas will ultimately harm your business’ ability to expand, even if they give you more cash flow in the short term.


We wish you a fantastic new week as we win together. 
You can always reach out us for further information or support you may need for your business.


We remain your number one business-support community.

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HOW TO EXPAND YOUR SMALL BUSINESS INTO A LARGE ONE-Tip 1

One of the ways of expanding your small business into a large one is leveraging on the referrals scheme. These customers are already your target market, which means that people in their social or work circles are likely to be your target market as well. This makes them a strong access point to new customers.

However, assuming that your customers are recommending your business isn’t going to increase your customer base. You have to actively seek referrals. Depending on the type and size of your business, you can:

• Ask satisfied customers if they know anyone else who would be interested in your products or services.

• Give out incentives for referrals- via discounts , money back etc.

• Encourage customers to share and tag your brand on social media.

This way, you are assured of continuous sales for your business.

Interested in learning more, register to join our community.

We remain your number one business support community.

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Ways to stay motivated when you feel underappreciated.

Ways to stay motivated when you feel underappreciated, especially at this time of the year, we will like to remind you to recognize the significance of your work.

At first, you may think a certain task is useless, but dig deep. You aren’t just making a sales call. You’re making a sales call in order to sell a product that will provide value for someone else’s business. Should they purchase the product, it’ll help them grow their business and support their family. It’ll also add to your company’s bottom line, which will lead to growth and new opportunities for you and your co-workers.

See how thinking through something as simple as a sales call can help you fully appreciate the value of your work? It’s something fairly easy that you can do with just about any task or objective.

Another important key to achieving this is to foster self-confidence, even when nobody else is giving you the encouragement you crave.

It’s also important that you do your part in building a workplace culture that prioritizes appreciation in your business

Here are a few ideas:

  • Make it a point to go out of your way to say something nice about your staff per day. It could be something as simple as saying, “I thought you did a really nice job on that decor. You should be proud.”
  • People like to feel needed. When asking someone for help, make sure you explain that you specifically sought them out because you know they’re good at creative design (or whatever the case may be). If you’re working on a big project with a team of people, consider bringing in coffee, snacks, or lunch one day. A physical token of gratitude for hard work will lead to an instant boost in motivation.
  • Pay attention to the details. If you ask someone to send you some information on a specific client and they do so immediately upon returning to their office, thank them for being so speedy with the response. These little things rarely get noticed by others. By making your workers feel appreciated in small ways, you can do your part of creating a new culture. You’ll notice that acts of appreciation become contagious. Before you know it, an entirely new culture could emerge, with motivation and happiness on the horizon.
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Content tips you can use for your small business

Content marketers believe that their fundamental enigma to success is their mastery to understand and engage with their audience’s interests, needs, and values.

Social listening helps with this immensely.
The 1st content tip is to educate customers about your products and services (USP) via Instagram reels and TikTok.

The 2nd content tip is client onboarding. This means a welcome email or newsletters to new customers or subscribers about your company or any related information that is relevant to your clients.

The 3rd tip is to inform your audience about your production process. So this informative post can make your customers know some certain things about your product or services. An instance is a baker- you can share how you mix your cake before you arrive at the finishing level.

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Using the scope of relationship-building to grow your business.

Hello ladies, relationships bring trust, sales bring Money
Which do you want?

These questions will guide you through the usefulness of using relationships to make sales.

Tip 1: Customer Satisfaction

A customer satisfaction survey helps you track your progress and adjust where necessary.

Feedbacks from your users are also very important to gather info, reviews and testimonials etc.

Tip 2: Ask for a referral and also make referral.

Business is a two-way thing and as you are helping yourself, you are also helping your customer. Your services can trigger your client to refer a friend or a colleague. Also how you relate with your client is very important.

Have that relationship of a problem solver, she’s patronizing you and your are also helping her by referring her to someone she needs. This is perfect way to define NETWORKING.

Tip 3: Seek Business Women Hub to help promote your products

We have several platforms here at Business Women Hub to help promote your products and services. You can also relate with contacts on this group to help with promotion. You need to have that networking spirit in you.

Tip 4: Join the professional organization of your business sector.
Professional organizations provide you with resources that you may not find readily available elsewhere. It offers to report on industry studies, news, and trends for members. Having this information at your fingertips provided by an organization can save you time and keep you well aware of industry happenings that will affect you.

Tip 5: Plan your next promotion/gift for your best customers.

For years, businesses have used giveaways to gain attention from followers on social media.

Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers.

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Financial management is a skill an entrepreneur needs to be successful.

The necessary skill to be acquired as an entrepreneur is financial management, it is very important to develop one’s financial management.

Knowing how to manage and grow your finances is essential. You might be a whiz with this aspect of running a business, but if you’re not, you need to make sure you hire someone who is. Expect to lose money early on as you build your brand and your reputation. This means you need to have enough start-up capital to cover early losses. Once you become profitable, you need to have a plan for where those profits will go. Depending on the nature of your business, you might wish to expand, open additional branches, or invest in developing new products. Whatever your priority, have a plan for getting there and how you are going to fund it.

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why you should start making plans to expand your small business

Hello ladies… welcome to a new day to make deliberate actions.

Have you been making profits in your small business for a while now, do you have an expansion timeline/forecast?

The benefits of spending money to grow your small business include:

• Developing a new product line, re-positioning your brand through new brand items.

• A proportionate savings in costs gained by an increased level of production.

• Increased capacity to attract qualified team who can further improve the organization.

• Expanding geographically to take advantage of opportunities in other markets.

• Access to a wider variety of financing (at a lower cost) from banks, financial institutions, crowd funding(esusu, cooperatives).

• Eventually becoming a public organization so that shares in the business can be bought and sold on a stock exchange, giving ownership an opportunity to sell shares and recoup their investment.

It is important that small business owners have an expansion forecast in their timeline. This way, as the profits come in, you work on keeping a clean record to aid a quick expansion process, which will further boost your sales and make your brand formidable.

What are your expansion plans? How do you think we can work with you in achieving this? You can reach out to us to further discuss this.

Kindly share with a friend.

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How to get customers on your side

Customers need to know you are on their side when they contact you for your services.

Putting yourself in their shoes, will you buy from someone who does not at least try to consider you , your style and what you want?

A lot of times, sellers try to push customers to do things their way, not the way the customer wants it.

In this post, we have listed ways a seller can prove they are on the customers side to show their enthusiasm and commitment to helping customers, according to the experts at Communication Briefings. These includes

  1. Use a more definite response that gives a lot of certainties more life “I Sure Can” instead of “I Can”
  2. Say “that is exactly what we need” instead of “that will work”.
  3. Say that “Here is what I will do” instead of “I can’t”
  4. Say “I will find out” instead of “I don’t know”