How to communicate with customers during crisis

Hey ladies, it’s been a tough couple of days for our country. Aside from its effect on individuals , it has highly affected business owners at large.

It is thus very important that businesses have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing staff, and more.

While we often can’t control the societal crisis at hand, we can control our response to it.

Here are 5 tips you can adopt in formulating a plan that communicates the crisis as well as your business to your customers.

1. Show that you care
2. Be proactive in your communications
3. Offer a shoulder to lean on
4. Inspire your audience
5. Audit your content queue

Our hearts are with all of us in this times and hope that a better Nigeria is birthed.

Stay safe.