WHAT TO CONSIDER IN CHOOSING A BRAND NAME FOR YOUR BUSINESS.
Hey ladies, good to have you back here. Hope you have been doing fine and you implemented what we discussed last week. Today, the focus would be on startups and choosing a perfect brand name.
As a Start-up, choosing a business name or brand name can be a difficult task.
We will be discussing ways to choose that catchy, purpose serving brand name!!!
Make it original
Being original can be scary (and hard) to do, but it’s essential when naming your business — don’t be afraid to stand out from the crowd. In a business sector where there are top brands like Tinder, Grindr, Flickr, and Tumblr, naming your Game app “Wintr” will only cause it to get lost in that sector.
As a new startup, your name needs to compel people to sit up and take notice rather than look up, look down, and forget you ever existed.
To generate a boatload of options to work with, don’t edit yourself during the brainstorming process — it is all about a free flow of ideas and imagination. These are some channels you can make use of in choosing your brand name.
Explore Keywords
Twinword has a great keyword tool that can help you find inspiration for your name. If you type a keyword related to your business into its search field, it’ll give you a graph of all of the other words related to it. Fire away!
Consult books.
Use a hard copy of a dictionary for inspiration, or even one of your favourite books. Go through the pages and write down words that inspire or connect with you, even if they’re not directly related to your business.
Play it up.
Another way to achieve originality is with some deliciously fun wordplay. Have a look at these examples of companies with clever titles and think about what you could come up with for your brand identity. It is a good idea starter! Examples: Melon Cauli (fruit and vegetable store), Sole Man (shoe repairs), Spoon Me (frozen yogurt brand), and Propertypro (a real estate platform)
Hope you learnt something today? Just in case you are finding it difficult coming up with a perfect name for your business, you can speak to us, let us help you through the process.