Ever wondered why you say “Kleenex” instead of tissue or “Coke” instead of cola? These brands have achieved the ultimate level of brand awareness, known as proprietary eponyms. Here are
Blog
4 Tips to Maximize Profits in Business
Profitability is a measure of a company’s ability to generate maximum revenue while incurring minimal costs. In the most basic sense, profit goes up as sales increase and/or costs decrease.In
Small Business Survival: Strategies During Economic Recession.
With all that said, it’s wise to assume that no business is safe when it comes to a recession. So here are some strategies for business survival during a recession