Attract More Online Traffic and Customers to your Small Retail Business with these 4 Innovative Techniques

• September 6, 2024
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Attract More Online Traffic and Customers to your Small Retail Business with these 4 Innovative Techniques

As a small retail business owner, you might not have funds or technical know-how to run expensive, complicated paid ads. That’s why it is essential to optimize your budget and implement tried-and-trusted strategies to get the best return on your ad spend.

Implement geo-specific targeting

Implementing geo-specific targeting allows you to focus your advertising efforts on people who are most likely to convert into real customers.

1. First, determine the locations you wish to target.
2. Log into your ads account and select the campaign you want to target geographically.
3. Use the targeted locations as keywords in your ad copy.
4. Monitor your ad analytics to assess the number of clicks, calls, or conversions generated by your targeted ads, then refine your strategy accordingly.

Increase Relevance with Clustering and Ad groups

To identify negative keywords, review past campaigns to see if any irrelevant keywords triggered your ads. Further, brainstorm any common terms that don’t align with your products or business.

1. Log in to your Google Ads account.
2. Choose the campaign or ad group where you want to add negative keywords.
3. In the left-hand menu, click “Keywords,” and then select “Negative Keywords.”
4. Click the “+” button to add new negative keywords. You can enter individual keywords or upload a list.
5. Once you’ve added the desired negative keywords, click “Save” to apply them to your campaign.

Reduce Ad Spend by Adding Negative Keywords

Ad groups can then be used to house clusters of related keywords and the ads that target them. Using the same example as above, you might create separate ad groups for RTW, Bespoke, respectively. For each ad group, you’ll write tailored ad copy that specifically addresses the keywords in that group. Clustering ensures that your ads are matched with the most relevant search queries and the right types of customers, based on their interests. Grouping increases ad relevance, which can reduce your cost-per-click (CPC) and increase your ROl.

Increase Online Sales with Google Shopping ads

You can increase traffic online for your small business through google ads. Google or search engine ads are unique ads that are created using the product data directly from your Google Merchant Center account.

1. Create a Google Merchant Center account.
2. Set up your product feed.
3. Upload your product feed to Google Merchant Center.
4. Link your Google Merchant Center and Google Ads accounts.
5. In the Google Merchant Center, navigate to the “Account Linking” section.
6. Sign in to your Google Ads account and create a new campaign. Click on the “+ New Campaign” button, select
7. “Sales” or “Leads” as your campaign goal, and then choose
8. “Shopping” as the campaign type.