Opens stores in new locations can also be online/virtual, such as a website with an online store. This allows you to put your product in front of new customers in a new market.
Target a new demographic: Identify other groups who could also use your product in similar ways to your initial target audience. Once you’ve identified a new market, you can advertise in media that targets that market create custom marketing campaigns.
Encourage new uses for your product: Discovering and promoting new ways to use your products or services allows you to encourage existing customers to buy more. It can also help you attract new customers who might need your products for different reasons.
All of these approaches allow you to grow your small business into a large one. This not only increases sales, but it also makes your business model more stable. When you don’t rely on just one type of target customer, you are more likely to survive changes to the market.
