A “PULL” marketing strategy is one where the customer comes to believe the products you have is the one they have to buy. The beauty is when the customer believes
A push marketing is focused on loading up your marketing channel, advertising with a high budget, and trying to convince the customer to buy. This strategy, involves you taking (“push”)
Stable Customer Base Creating your unique proposition is just the first step. To be viable, you have to know who is going to buy your product or service. That means
The viability of a business is measured by its long-term survival and its ability to sustain profits over a period of time. A business is able to survive when it
Financial abuse is the act of controlling and restricting a person’s access to their own money. In some cases, it is forcing an individual to make financial decisions that are
Expanding into international markets or even markets within your continent can also be a powerful boost to your business’s bottom line?. Like franchising, this is a way of growing your
If you don’t want to expand into new markets or add new services to your revenue stream, you can also grow your business by being very focused on a single
Opens stores in new locations can also be online/virtual, such as a website with an online store. This allows you to put your product in front of new customers in
Increasing your profit is very important to growing your business. If you expand your business but continue to increase your costs, you won’t actually have any money left to invest
Still, on ways to expand your small business into a large one, our second step is leveraging on referrals. These customers are already your target market, which means that people
