Social media marketing is an ideal way to promote your business. It’s free, it’s easy, and often, it’s fun.
The problem with social media is that it’s also overwhelming and unwieldy, and can be difficult to track the results. To get started with this let’s have a recap of some basics that will enable us to achieve the expected results after this series.
Steps to pre-plan your social media strategy
Upload an appropriate picture.
Complete the major profile sections.
Follow influencers in your industry.
Integrate social media tools on your website and blog.
Decide what results you want from social media.
In sharing your content, the major challenge with social media is maximizing your exposure. This is hard because each platform is different. Some limit the number of characters (Twitter) and others involves primarily graphics (Pinterest or Instagram). In this post and subsequently, we will discuss easy steps to planning your sharing strategy. The first being:
1) Decide what you’re sharing.
Are you sharing a blog post, email sign up list, giveaway, inspiration, etc. In your planning, you should have a variety of things to share. For example, you can share new blog posts, reshare old posts, promote your newsletter, and cross-promote across social media (i.e. share Twitter feed on Facebook).
