Month: September 2020

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Easy Advertising Channels For Small Businesses.

Hello ladies, good to be back again this week. Hope you had an amazing weekend?

Today we would be discussing briefly the easy advertising channels that small businesses can leverage on.

Advertising and marketing are often confused, but in fact, they are two different things. Marketing involves all aspects relating to getting your product or service to a market. 
Advertising is a part of marketing that involves getting your message about your product or service to the market.
We have listed 8 steps we believe will get the message about your product to the market, with little or no cost. 

  1. Advertise on Facebook.
  2. Join a network that supports advertising.
  3. Use branded stickers to advertise on your car. You can also hand them out to friends to do likewise.
  4. Advertise on Instagram.
  5. Create a Facebook page.
  6. Create a LinkedIn profile, connect with people who need your service and post about your business.
  7. Start a business blog.
  8. Buy AD space on relevant website- it could be as simple as listing your business on an ecommerce platform.
    What do you think? Remember that you can always reach out to us for more suggestions or enquiries on how to actualize the listed steps, as we are all out to help you build that empire. 
    In the mean time , keep winning sis.

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Power Of Networking For Your Small Business.

Hello ladies, hope you have had a great week so far.
Good to have you here again. Today we would be discussing how networking can be a powerful tool for the growth of your small business.

The power of having a network can never be over emphasized, after all they say "show me your friend and I will tell you who you are", this also applies in the business world.

The digital world has made marketing easy and affordable, but that does not mean you shouldn't get out into the world to promote your business. Even if your business is primarily online, consider adding networking to your marketing tactics.

Remember, success in business is about relationships, and networking allows you to make the types of relationships that lead to sales, referrals, and other important business growth.

You can achieve networking via conferences, trade shows, exhibitions , platforms like @businesswomen_hub and even within your community. 

So today, use the power of networking to grow your business. We are rooting for you.
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6 important marketing tools and materials for a start-up.

Hey ladies, good to have you back this week. Hope you had an amazing weekend. Today, we would be looking at some marketing tools and materials for a start up.

Marketing materials or Items are things that you can share online and offline as well as items that make your brand stand out.

Things like business cards are inexpensive, easy to hand out, and gives you credibility. You should always have something with you that you can give to a lead. These materials should be transferred to online resources, such as a website, as a digital presence is crucial to success.

Here is a full list of the very important items.

  1. Create a simple logo that tells your brand story.
  2. Create or update your business card.
  3. Make your business card stand out from the rest.
  4. Create or update your brochure or flyer.
  5. Build a website. Insert a digital version of your brochure in your website.
  6. Get creative with less expensive promotional items that you can give to your clients as first time buyers or for use at networking events.

Hope this read was helpful? Remember that we are always available for any assistance you may need.

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Marketing plan startegies for SMEs.

Hello ladies. Glad you are back for another interesting read. A lot of you have started implementing what we share here and positive feedbacks have been coming in already. Remember that it is not just about reading but putting into practice what you learn.

Today, we would briefly list out marketing plan strategies you can use as an SME .Marketing is about finding your ideal customer and sharing your message on how you will make their lives better. To do that, you need to research and identify your target market. Decide how your business will stand out and develop a plan.

Below is a list of strategies you can apply to get you started.

  1. Update or create a marketing plan for your business.
  2. Revisit or start your market research.
  3. Conduct a focus group.
  4. Write a unique selling proposition.(USP)
  5. Refine your target audience and niche.
  6. Match benefits to your features to use for creating effective marketing messages.

Is there any one of the listed above you do not understand or need help implementing? You can always reach out to us as we are ever ready to assist.

Have an awesome weekend ahead and see you on Monday.

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what to consider in choosing a brand name for your business.

Hey ladies, good to have you back here. Hope you have been doing fine and you implemented what we discussed last week. Today, the focus would be on startups and choosing a perfect brand name.

As a Start-up, choosing a business name or brand name can be a difficult task.
We will be discussing ways to choose that catchy, purpose serving brand name!!!

Make it original
Being original can be scary (and hard) to do, but it’s essential when naming your business — don’t be afraid to stand out from the crowd. In a business sector where there are top brands like Tinder, Grindr, Flickr, and Tumblr, naming your Game app “Wintr” will only cause it to get lost in that sector.


As a new startup, your name needs to compel people to sit up and take notice rather than look up, look down, and forget you ever existed.


To generate a boatload of options to work with, don’t edit yourself during the brainstorming process — it is all about a free flow of ideas and imagination. These are some channels you can make use of in choosing your brand name.

Explore Keywords

Twinword has a great keyword tool that can help you find inspiration for your name. If you type a keyword related to your business into its search field, it’ll give you a graph of all of the other words related to it. Fire away!

Consult books.

Use a hard copy of a dictionary for inspiration, or even one of your favourite books. Go through the pages and write down words that inspire or connect with you, even if they’re not directly related to your business.

Play it up.

Another way to achieve originality is with some deliciously fun wordplay. Have a look at these examples of companies with clever titles and think about what you could come up with for your brand identity. It is a good idea starter! Examples: Melon Cauli (fruit and vegetable store), Sole Man (shoe repairs), Spoon Me (frozen yogurt brand), and Propertypro (a real estate platform)

Hope you learnt something today? Just in case you are finding it difficult coming up with a perfect name for your business, you can speak to us, let us help you through the process.

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What do you do when you feel a customer pulling away from the sale?

Hey ladies, nice to have you here again. You know when you have been struggling hard just to make sales and then you finally get someone interested. WHOOP! The person asks questions about the product, ask for the price and she seems okay with your price and asks you to send a reminder by evening for payment. Evening comes, you send reminder, no response. You call, no answer. And gradually, it dawns on you that she is pulling away…What do you do?

Do you maintain the PUSH SALES strategy or The PULL SALES strategy?

A push marketing strategy,  involves you taking (“push”) your products to customers. Here, you say a lot of BUY , BUY , BUY!!!. The set back is that you may not build your product, you may be talking to the wrong audience. This is the reason why experts suggest the “Pull Strategy”.

A “pull” sales strategy is centered around you, the salesperson, asking questions to get the customer to reveal the needs they have and the outcomes they desire. By asking questions, you’re allowing the customer to drive the discussion — or so they think — and thus they will be far more likely to convince themselves.

Once they have convinced themselves, there is no stopping them and  they will be adamant about buying to satisfy their need. This makes selling a lot easier for you.

So go through your sales process, add one to five questions that you think you can ask customers about your product. Get them conversing with you and see a fraction of the difficult customers coming through.

Sounds good right? This strategy has worked for most business owners and will definately work for you. Incase you need assistance on how to go about it, we are ever ready to help.

So tell us, which strategy would you prefer, the push or pull?