SMART GOALS Do you have SMART goals? Are you effectively measuring your progress? Often, SMBs create email marketing campaigns with (at best) poorly defined goals, like “increase the awareness of
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BWH Pitch Deck Programme
2023 BWH Pitch Deck Programme The Business Women Hub is excited to announce a new funding opportunity for women-owned businesses in Africa. Are you a woman entrepreneur in Africa looking
HOW TO BUILD AN INSTAGRAM SALES FUNNEL THAT CONVERTS: Run traffic and lead generation campaign. Hey ladies, do you want to get more potential customers to consider buying from your
How To Build an Instagram Sales Funnel that Converts. Hey ladies, still on how to build Instagram sales funnel that converts, when people are considering working with you, people often
How To Ensure You Get Paid When A CustomerMisses A Payment
Yes ladies, how do you ensure you get paid after delivering that service? This is actually very important for service providers, where the client says I will give you 50%
Tips on how to get funding For Your Small Business.
Having a business idea/being an entrepreneur is really great, however, the dreams can become dead with a lack of funding. You probably need a website, you need to get your
Using Direct Mail To Gain And Regain Your Customers
Direct mail may seem to be expensive, but it can still be effective if you find a targeted list and send them an offer they can’t refuse. In fact, direct
What Is Pull Marketing?
A “PULL” marketing strategy is one where the customer comes to believe the products you have is the one they have to buy. The beauty is when the customer believes
What Is Push Marketing
A push marketing is focused on loading up your marketing channel, advertising with a high budget, and trying to convince the customer to buy. This strategy, involves you taking (“push”)
How To Make Your Business Viable; Stable Customer Base And Competitive Advantage
Stable Customer Base Creating your unique proposition is just the first step. To be viable, you have to know who is going to buy your product or service. That means