Strategies for Generating High Quality Leads Through Social Media
Strategies for Generating High-Quality Leads Through Social Media
Select the right social media channel(s).
Before you get started with the specific tactics and strategies that can lead to getting tons of new leads into your sales funnel, make sure that the social media channel you are pursuing is ideal for your business.
Generate leads with LinkedIn.
Since LinkedIn is the platform that generates the most leads, it’s a natural place to start. Given the company’s recent acquisition by Microsoft, even more professionals will be networking and connecting on this platform.
And that makes sense.
Directly connect with potential leads, and offer free samples.
One of the hardest parts of Business to business marketing is that you often have to go through gatekeepers whose job is to keep people like you (translation: anyone trying to sell anything ever) away from the boss.
LinkedIn can help with this issue. It lets you walk right past the gatekeepers and into the lion’s den. Just make sure that you have a high-quality sample or presentation ready to show when you get there.
Use Slideshare.
Since Slideshare was recently purchased by LinkedIn, you now have the opportunity to use it to your advantage.
With Slideshare, you can create high-quality slide decks that offer industry insights and other relevant data to your consumers, to drive leads to your sales funnel. Just be sure to link your account with LinkedIn, and always include a call to action at the end of the slide.
Run contests and giveaways. People love competitions and free stuff, so these are absolutely some of the best ways to generate leads with Facebook. Depending on your industry, you could run a book or coaching give-away, an advertising or copywriting contest or any number of other things. Anything you can think of that will get people to willingly and happily put their name and email into the Call to action box will only serve you well
Generate leads with Twitter.
Twitter is still a relatively new player in the game, and depending on how its business fares in the next couple of years, this social media company may end up experiencing some massive changes.
However, it is still one of the most used social platforms available, and if you really want to crush it with lead generation, then learn how to use Twitter with strategies like the following:
Use Twitter cards. Twitter cards are lead-generation tools quite similar to the Facebook ads that have become quite infamous over the past three years. As you do with Facebook ads, be sure to take full advantage of Twitter cards by using images that stimulate the human brain and spark emotion; pair them with copy that is short and sweet.
Run live events. Hosting a regular AMA (ask me anything) on Twitter Chat is a great way to connect with your audience, and if you end your chat with a plug for your company or a CTA, this option will help you offer tremendous value without directly advertising your company.