The owner of “A smooth skincare” knows a lot about skincare. But she also knows a lot about business growth strategies. Each time a new product is developed, she uses her automated messaging system to call all of her regular customers, letting them know that it’s time to get some new glow oil- an example of a business growth strategy that any business can use.
This week, as we draw to the peak period in purchase by customers, we will share with you some tips to boost your sales strategy.
First on the list is selling to existing customers: Increasing sales in an existing market is one of the easiest business growth strategies. You already have a head start with this growth strategy as once your business is established, it has regular customers, and, like most businesses, you’ve probably collected various kinds of information about them. The key to successfully increasing your sales in an existing market is to know your customers buying strength, both generally and individually.
The goal, of course, is to make your existing customers buy more. The data about what your customers buy, when and how often will help you make savvy decisions about stocking and marketing. You therefore need to actively collect data of all your business transactions between clients. This way , you will know which product , discounts , combination to put in the front of each existing customer.
Do you have a list of your customers? You can get started this morning..
