A unique selling proposition (USP), or a unique selling position, is a statement that clearly/effectively outlines how your business, product, or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over your competitor.
Your USP can be an effective tool that helps you focus your marketing goals and verifies that every piece of marketing collateral you create successfully sets you apart from the competition. Your USP can also be an important part of your branding that makes your business memorable.
Have you identified your unique selling position? This week, stay tuned as we address & redefine our sales processes using effective unique selling points.
