Too often small business owners forget this. They’ve spent some amounts of dollars placing ads in various places and figure that’s enough. Business promotion will take care of itself. It doesn’t. If you want to improve your sales figures or get more clients or keep the customers you have coming back, you have to actively work at business promotion all the time.
But promotion isn’t just advertising, marketing attending sales events; promotion is also how you present yourself.
So how do you present yourself by being: Pleasant – to everyone. Attractive- in terms of your value , branding & offerings. Knowledgeable- Understand your brand strengths, brand sector, competitors and your weakness (to work on them).
1. Ensure Positive First Impressions – But remember, people take in new impressions about your business in terms of how it confirms what they already know about your business. To create an impression, your offerings must have been visible in some way.
2. Promote your business everywhere you go-
Whether while shopping, on a phone conversation , always wear your business mantra. Do the people around you know what you do? Does your hair dresser know what you do?.
Be your business mascot
3. Take advantage of organizations and events to promote your business.
Attending events and joining organizations like Business Women Hub gives room to network with other business people. We all know how to conduct ourselves in a roomful of others like ourselves.
Do not also forget that by doing this, we could also be making valuable contact. Contacts are a real time contact. Talk to people wherever you go; show an interest in them and they’ll respond with an interest in you… and an opportunity to promote your business.
Today, determine to be Pleasant, Attractive & Knowledgeable.
We are available to support you in doing the above. Let’s hear from you!!!.
