As we go all out to sell , especially considering the time of the year, it is important to be reminded of a key part of our business success ;– customer satisfaction.
Customer engagement has at times turned into a form of war game with many small businesses. Not in the sense that you and your customer attempt to browbeat or trick each other into ceding territories, but more like a psychological-based war wherein you imagine what it feels like wearing your customer’s shoes when making important decisions. Unlike a real battle, the relationship between business owners and their customers are based in the assumption that transactions between them are mutually beneficial.
In this post, we have identified seven steps to make customer engagement a win-win for both you and your clients , while we will go into details of each point throughout the week.
1. Do Your Research. Spend extra time researching about your client, probing their lifestyle, identifying their needs and managing their expectations.
2. Sound the Bugle. Show your client that you know their business and care about their goals by drawing up a roadmap that will help them succeed in the particular aspect of their business you want to be involved in.
Stay with us for the rest of the week as we take up the other points.
