Another skill entrepreneurs should acquire in these times is originality.
Being able to do effective market research is an essential skill. This means finding a void in your community and filling it. Your business has to be unique, but you should be confident there is demand. For example, there might be a half dozen fresh fruit juice shops in town, but if your research tells you that’s still not enough to meet community demand, don’t be afraid to be the seventh. However, even if there’s demand for another fresh fruit shop, you still want to offer something in terms of product or service that the others might be neglecting.
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