Content Tips You Can Use For Your Small Business.
Hey ladies, Happy independence day to you once again. We hope you enjoyed the holiday. We just thought to share with you something new to help your business.
Today, we would be discussing more of content ideas and we would be listing some tips for content creation for your business.
Anyone can create irrelevant content. Creating content that has been published, republished, reworked, and repurposed a million times is easy and not very good for your brand – with copyright laws & the risk of it not been the right one for your brand.
But creating valuable, relevant, quality content is hard. It takes time, effort, energy, resources, and knowledge. Most of this is wrapped up in the owners who are also tasked with running the business, serving the clients, and managing the marketing and sales.
Also, in all honesty, just the thought of content creation can make many business owners cringe in horror.
Writing and content creation, especially if you’re out of practice, is not fun. Then when you add on the pressure of making it something your audience will drool over and engage with can be incredibly intimidating.
Studies have shown that :
•Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters.•73% of B2B content marketers are producing more content than they did one year ago.•95% of B2B enterprise marketers use content marketing.•86% of B2C marketers use content marketing.•60% of marketers create at least one piece of content each week.
Your audience and prospects are using social media, they click links, read blogs, watch videos, listen to podcasts, subscribe to newsletters—and they share the high-quality, high-value content with their friends.
Consumers buy when they’re ready to buy, not when you’re ready for them to buy.
If you’re not there, top of mind when your prospects are ready to buy through content creation, know that your competitors will be.
So now, what are these tips that could help with content creation?
- Customer education about your products and services ie its unique selling point.
- Client onboarding- welcome email, general information of your industry or new development in your business.
- Tips on your production process.
- Tips on how customers can get the best of your products or how to use them
- You can get materials from google, books, newspapers etc
- You can simply outsource because bulk of your sales lies on this.
Hope you have learnt something today? Remember you can always contact us if there is any assistance you may need. Keep winning!