What do you do when you feel a customer pulling away from the sale?

• September 11, 2020
• 2 Comments
• admin

Hey ladies, nice to have you here again. You know when you have been struggling hard just to make sales and then you finally get someone interested. WHOOP! The person asks questions about the product, ask for the price and she seems okay with your price and asks you to send a reminder by evening for payment. Evening comes, you send reminder, no response. You call, no answer. And gradually, it dawns on you that she is pulling away…What do you do?

Do you maintain the PUSH SALES strategy or The PULL SALES strategy?

A push marketing strategy,  involves you taking (“push”) your products to customers. Here, you say a lot of BUY , BUY , BUY!!!. The set back is that you may not build your product, you may be talking to the wrong audience. This is the reason why experts suggest the “Pull Strategy”.

A “pull” sales strategy is centered around you, the salesperson, asking questions to get the customer to reveal the needs they have and the outcomes they desire. By asking questions, you’re allowing the customer to drive the discussion — or so they think — and thus they will be far more likely to convince themselves.

Once they have convinced themselves, there is no stopping them and  they will be adamant about buying to satisfy their need. This makes selling a lot easier for you.

So go through your sales process, add one to five questions that you think you can ask customers about your product. Get them conversing with you and see a fraction of the difficult customers coming through.

Sounds good right? This strategy has worked for most business owners and will definately work for you. Incase you need assistance on how to go about it, we are ever ready to help.

So tell us, which strategy would you prefer, the push or pull?